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Mayor of London prohibit the light box advertisement with body sensitivity image

Idea Sharing 2016-06-29



According to The Associated Press, the mayor asked the London traffic light box advertising to create a team, including its advertising partners and stakeholders, reflecting the diversity of London from now on.Monitoring the London Transport Bureau's light box advertising, amd the method of light box advertising design should accept its policies and have regular review.  The decision of this light box advertising is made in the last year, and the controversy of the light box advertising rebound in the world.

According to the news agency, the poster says "are you ready for your body." It is an advertisement of reducing weight. a light box advertising with a yellow Bikini mode image in Hyde Park arose protests against it, the petition is also  had more than 70000 signatures on the Change.org. 





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