Press 2015-10-17
"The price" can always ready to stimulate the visual nerve of practitioner to each LED.Whether philips, foshan lighting, opple lighting veteran enterprises launched low-priced LED T8 glass tubes, and the recent upstream supply chain lamp bead manufacturers crescent photoelectric, driving power supply manufacturer redford photoelectric bonuses have been released reform, caused the industry high attention.
"Impossible", "junk" careers......At that time the event filled with a variety of disputes behind it.
And regardless of the prices of these goods is there a limit, or this is just the "marketing plot" of the enterprise, by hype for fame, but as a consumer, hear the LED T8 tubes to around 10 yuan, the price of the heart was proud of your choice of career light, this is really a magic industry, its development speed is beyond imagination.
T8 tubes than price
To know that it is in a short span of a few years ago, a 1.2 meters of the LED T8 tubes but frequently controlled 1.2 yuan, the typical tall decorative products, not the average person can afford.5 years ago I had to sell imitation luxeon 1 w lamp bead, then pury 45 mil chip do 1 w, 100-110 lm lamp bead also to 5.2 yuan/PCS, but less than 1 yuan/PCS today.
Without the progress of the industry, technology accumulation and mature, the innovation and a sharp fall in prices of raw materials, when will the LED lighting products into people's homes?
To handle any products LED lighting lamps and lanterns, the BOM structure is nothing more than light source device (lights), driving power and optical and heat dissipation structure suite etc.
Early on the heat dissipation structure suite, domestic small and medium-sized lighting enterprises in the promotion of glass tubes, always face to the question of a variety of quality and performance, the marketization process is very slow, but in philips lighting glass tubes, glass tubes was "login huotang legally".
Way out of the price war
Overall, behind the benign price war is a war, technology and innovation.This directly driven by the upstream supply chain chip, phosphor powder, silica gel, bracket, device and driver IC to say goodbye to the power supply and so on each link profiteering era, gradually return to normal manufacturing.In this process, the vast number of domestic manufacturers, independent brands are set well, like independent brand car companies to civilian joint venture car prices.
"We don't production LED, we just LED industry chain of porter" this is quite a few modern enterprise motto.Have awareness that they want to ensure that their home court advantage, in the future competition will focus on products, technology, service, quality, brand, management and other aspects, this will be the company integrated operation era of comprehensive competitive ability.
"The world martial arts, fast break not only".Along with the advance of technology, the product price plunges.Spent a lot of strength to old technology research and development and improvement, also didn't produce benefit is the new product system, to innovation, break through the supply chain system, upside down.If you can't keep up with the rhythm of the supply chain system, to produce a product off the market is bound to the rhythm.Colleague's performance is higher than you, the price is like radish cabbage, what else can you go to the market for gold?
At the same time, the industry rising costs and declining profits.The rent, wages, production materials has followed the CPI rhythm, has been rising, the traditional "vulgar" making profits are falling, 10%, 5%, 0, or even negative profit, "run", "jump" is able to understand.In the future, if you can't do popular scale of lean manufacturing, product differentiation, niche product innovation will you survive with what?
In addition, with the intensification of market competition, more and more enterprises begin to attach importance to intellectual property rights, in the industry "to" will be governance."Respect for the stronghold, but want to the original room", in the future, if you can't do big business at the same time, increase the investment of patent protection, you take what to deal with the competition of activist stick?
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