Ancient town, as "the lighting capital of China", with 80% of the nation's lighting production and sales capacity, also has 60% of the world's lighting exports.In the countryside but dozens of square kilometers of land, all kinds of new design, new style, new brand continuously, decorated with hundreds of millions of square meters of indoor space.
Since the 21st century, from simple glass lamp lighting industry, category gradually rich, the material is becoming more and more achievement a batch of high-quality enterprise, also fell the countless small and medium enterprises.From bending glass lamp to Chinese sheepskin lamp;From flat low-pressure lamp to candle crystal lamp;From aluminum plate lamp, to full copper soldering lamp;From a modern metal lamp to pure copper American light...Every season, there are several kinds of lamp act the role ofing categories or design is popular in the country, between the manufacturers of flutter.
Since LED to thrive, however, the lamp is acted the role of thunder was completely LED cover.China, everywhere is talking about the LED!LED inherent characteristics, even let people see the "lights" see the light to see the arrival of the era.In this context, people consciously or unconsciously ignored the lighting industry's development and progress, ignored the lamp ACTS the role of irreplaceable decoration and beautification function, ignore the lighting brand and marketing model of innovation, also ignore the lighting industry may be hot!
This time, into the ancient town, the dialogue of different types of lighting companies, plan for the lamp with the silence, looking for the hot topic of the lighting industry.
Ancient town in September, the weather is still hot, the street and the crowd, there are many is the national and global businesses.They gathered in the ancient town, looking for the eyes of the one lamp.
"Now it's more and more difficult to find a good light!"From shanxi xinzhou zhang always said with a wry smile."Somehow know what trends are also a few years ago, this two years, what all don't know. You say" flowers ", I think is "unclear". No way, fought a desperate!!!!"Zhang finally chose a few lighting enterprise of the so-called "American lamp", go home.
Than the LED lighting, lighting in the field of innovation and change, like warm water, in quietly changing, but not so obvious.Between 2004-2010 and lighting, compared to emerge every year in the field of hot spots is acted the role of industry over the past two years, let a person feel too silent, no sound.
Why is this so?
Rational consumption?
To understand the development of lighting, one must understand the lamp is acted the role of the main characteristics of the consumers.
Early 21st century, China's lighting industry gradually enriched and hot, Chinese consumers' spending power, consumption level, consumption style is changing.At that time, was born in the 60 s and 70 s of the 20th century is a major consumer of lighting.For them, when I was a child to eat a lot of bitter, later in reform and opening up, through many efforts finally have the wealth.Materially rich, spiritual demand naturally emerge.Lighting as part of the ornament is the good life, nature also built into the demand.
"Was born in the 1980 s used to consumers through their own struggle, generally has a more prosperous life. Their pursuit of spiritual demand, consumers greater than 80. As a result, 2010 years ago, it is easy to raised a hot wave of lamp act the role ofing again."Happy beautiful day lighting paint wei, general manager said."If the 85-95 age group of consumers, 85% of people would like modern lamp, 15% of people will like Jane European style of lamp act the role ofing, there are 5% of the people will like other style of lamp act the role ofing. Domestic consumers more and more rational, no longer follow consumption at will. This kind of situation is becoming more and more high to the requirement of guzhen lighting industry, which is one of the lighting area is difficult to appear the cause of the hot spots."Paint wei of this view, also for in other lighting companies.
Don't imitate?
Asked if the lighting industry's most reviled for bad phenomenon? What are those?Then imitate the copying must be one of its top!
"Why no hot? Town two years because nothing can copy!"The van lamp appears once Jin Xinhui general manager.
"We all know, the ancient town of lighting products, most of them are imitating international pop style. However, the international lighting design is time, usually three to five years. China is how long? 3-5 months! Between the two, how much time is there? The imitation and plagiarism, after so many years is acted the role of international popular style has been basically finished copy at home. What to do next? Such as bai! Again on such international lighting popular style. In this way, both in guzhen lighting field, inevitably appears a trend of the vacuum, also is what we call, can't find the hot spots."
This vacuum wait for how long?No one can give an answer!
Money for?
On twitter, on QQ, on WeChat, circulated a joke: part of the ancient town outlets rent, already achieved 800 yuan/square meters/month!In the ancient town, lamp act the role ofing is not making money, do "landlord" to make money!
About town stores at the early stage of the big lighting all media survey, in recent years the newly built and under construction of large stores, the number of 45, with a total area of more than 3 million square meters.Behind these shops investors without some lighting enterprises.In addition to the store, there are a large number of various types of business, as well as some investors list of large real estate projects, also appeared frequently lighting business owner's name.
"Lights, frankly, do better to do as fast as real estate. As a businessman, we are certainly profit."Zhongshan hao mei lighting Hu Yingchao general manager thinks, lamp act the role ofing bosses to put money into more "money" project, in and of itself is not a fault.However, for the lighting industry, reduce the investment of funds, the development of lighting industry will naturally slow pace.
Conclusion: lighting at the transitional stage
Why are you so quiet about lighting industry, there are also a lot of other, such as lack of innovation, the lack of large brand guide, has not yet found a new material, and so on.On average, in the LED lighting radiant, lighting market relatively quiet, but we believe that: the silence of the lighting industry is only temporary, at the right time, lamp act the role ofing industry still will burst amazing power.