Industry News 2016-01-07
A Chinese Internet giant, made its debut at CES in the United States, with a series of subversion type product, is shocked the global TV industry successfully.
Time on January 5, in the United States has been hailed as a barometer of global consumer electronics industry development the international consumer electronics show (CES exhibition) on the eve of Chinese Internet giant Letv, launch the fuselage for apple thickness 6 s phone around half of the world's most thin fission TV, successfully detonated the Chinese enterprises in the global TV industry's status and influence.
The day Letv geared to the needs of users worldwide, for the first time unveiled a super model concept - 4th generation super TV Max65 Blade.This product is designed, the television screen thickness of only 3.9 mm, is half the thickness of the apple iPhone 6 s, equivalent to two 1 yuan coin thickness.This is also the world can confirm the thinnest of fission TV.
But just two weeks, le apparent issued four Max70 and ultra 4 Max65 Curved, release again.Release the "halfway across borders into color TV set industry" Internet companies, has been in the development of color TV industry innovation on the road to find a new breakthrough.
Letv to a new President in charge of the TV to personally appeared above 4 Max65 Blade launch site, releasing Letv top for this product in the future market competition.Also means that the next Letv will not be satisfied with the color television market development and layout in China, will be in the global market and Google, apple and other global giants around smart TV and smart home a new battle.
At present in the overseas market, in addition to product research and development, Letv also in 2015, has completed the lemall.com platform infrastructure in the United States.Lemall small-scale sold last year, including super flagship television Letv brand products, and to provide the 2016 large-scale sales platform.
A crossover into color TV set industry but just a few short years time of Chinese Internet companies, not only successfully completed in 2015 sales of 3 million units, was launched in 2016 to the sales target of 6 million.Now Letv even in the global market with "hardware, software and content" synergistic linkage effect, open a shock the global volume of strategic change.
Has to admit that TV in China close to saturation, the total market for many years to keep around 45 million size.But Letv sale from July 2013 to date, complete almost double sales growth every year.Complete 3 million sales in the past 2015 years, the number has more than the samsung, SONY, sharp and other international brand sales in China.
Next Letv not just launched a series of subvert our products, but also let users Letv sustainable operation.Combined with TV generally 5 to 7 years of product service life, Letv let hardware possible future to meet the demand of the software or services.So pull down Letv said make every generation product was the highest performance and configuration, to lead the market mainstream configuration.At the same time the difference between traditional home appliance manufacturers, the Internet and IT vendors, through ecological subsidies hardware, lower production cost pricing, lead the television industry took the lead into the hardware of negative 3.0 ecological era, build a new benchmark global ecological TV.
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