Outdoor advertising LED screen creative internal work practice, from inside out

There is a joke is this: "once upon a time is television advertisements, it is spots TV", the modern world advertising is everywhere, but many people ignore their existence.As a result, some advertising designers have struggled to design a lot of outdoor advertising creative, hoping to attract the public's attention, you'll never forget them.
Now display advertising system, especially in some more developed city, LED display, outdoor advertising has occupied the absolute dominance, and outdoor advertising market is also an integral part of the LED display, LED outdoor advertising screen already commonplace, but how to make the LED advertising screen combined with creative?To this, there are also many LED display manufacturers began to focus on LED advertising screen appearance design, the focus of the research and development of special-shaped screen has become a part of the manufacturer, in addition to this, however, whether the LED display want to have a little smell "creative" must be "cosmetic"?From the content of the LED display's play to make the LED advertising screen "inner temperament" have feasibility, below we together to see a few conventional planar creative advertising, from which to explore the LED display screen and how creative ads from the content show originality.
Advertising:
Leo Burnett advertising company in 2006 for Chicago fast food giant McDonald's creative billboard "sundial" : set a clock on the roof, every one hour a McDonald's food is put on the Numbers, then the ads to achieve the best effect.

 　假设，图上的所显示的广告显示屏幕为LED显示屏，那么它应该怎么做的?我们社否可以设想，将屏幕上显示的画面根据不同的时间段做出相应的图片，根据时间的变化，LED显示屏内的图片随着变化，那么是不是也可以达到这样的效果呢?

　　In addition, this type of creative advertising is basically the advertising creative will appear in the daytime, night time, then, LED display can play other ads, so as to improve the delivery and utilization of advertising.
AD 2:
Nike step encourages passers-by stopped running for a while, the Mexican side of the road lay a billboard in the United States, billboard has a built-in treadmill.According to the runners run mileage, Nike can donate a sum of money to UNICEF.

　　As shown, a built-in LED display billboards, show passers-by running mileage, interactive type like this type of creative advertising in public service ads use effect is good, such as before the British public welfare organization Microloan held an outdoor LED the donation activity, the purpose is to call for people to make contributions to African women's entrepreneurship.When passing through screen passers-by send text messages to the donation, billboards will be floating out in some COINS, assemble originally incomplete women image a little bit.

Advertising 3:
Below shows creative ads, we can see the whole car and the environment naturally fusion, seemed to be the carriage is empty, advertising creative, particularly if applied to the LED display screen, and how to do?

　　It is well known that at present the use of LED display screen industry car still mature, is no longer a small LED screen is installed on the taxis and buses, but a whole piece of big screen set up in the car, see the print ads in the above diagram is similar to the following LED car screen feel particularly?Suppose that we may do the screen can show according to the car after the parts covered environment, and then want to should be slogan, is also very creative?

Advertising four:
Below the plane of the advertising obviously also is a kind of creative advertising and environment fusion, so suppose outdoor LED large screen broadcast advertising and the pass design of the picture, buy a display to be able to make with the creative combination of environmental image, then played back by the LED display can also show the effect of creative, and use the LED display can be unlimited play a number of different similar creative ads, no matter day or night, as long as want to graphic design is good, then it is a very creative advertising.

　　In a nutshell, LED outdoor advertising screen can not only creativity from the appearance, we also can content to let the LED advertising screen no longer inflexible., of course, all these creative content display is only a hypothesis, we will also exist in these assumptions without the support of the respective technical factors, but the dream is to some, because of we did not have the direction of the dream.
Art light technology for many years focused advertising light boxes and fire light business development, strong r&d team, currently has more than 150 national patents.I hope you can with us.