The International road of LED industry

Lighting, home furniture building materials industry developed well or have developed well, but now faces the same dilemma. The lack of product innovation and characteristics, sales channels loyalty decline. Offline dealers under the impact of the Internet survival difficult, traditional led enterprise of Internet development is the trend of the times! Traditional Internet based business led and need to experience three stages of transformation and upgrading.

The first stage, the Internet dissemination and promotion. 

The most typical thing is through the microblogging letter QQ space, community forums, such as social software for brand promotion and marketing topics. The exchange of online and offline novel topic, is the essence of information dissemination. Based on the mobile Internet fragmentation channels, personalized content, accurate interactive social marketing gene must follow interaction principles of the following eight aspects: online and offline, front-end and back-end, new and old products, topics and events, video and games, channels and terminals, and distribution agents, members and fans.

The influence of the mobile Internet era, changing the topic, come and go quickly. Since the media topic can instantly detonated reputation, but also instantly vanished. Microblogging esoteric ideas, classical abstract, to live mostly less than "grandstanding". In fact, this is the mobile interconnection era of communication and promotion essence! Mobile Internet era to want to color, or special, or make a fool of oneself, or the red rewards, or reach the acme of perfection. So, LED lighting and other home building materials spread in mobile Internet era must be through local phone service social topics in-depth experience.

The second stage, sales channels in the Internet, electricity supplier, QQ, micro mart, micro marketing, online and offline interaction platform. 

Micro channel influence in the mobile Internet era is huge, as a kind of media and social networking tools, it accounts for more than 70 of the end of the mobile phone traffic, with a micro channel of LED lighting industry marketing, value is limitless.

The third stage is the supply chain system, the Internet, also known as private custom. 

it can be understood as the precise positioning of the target group, has established the guiding role of the database, given the unique private customized solutions. The supply chain of the Internet, millet can be used as the supply chain of the Internet although the outstanding representative. Home building materials industry also has large enterprises in the attempt of this road, but does not have the basic benchmark, so in this aspect of the LED industry development space is very huge. The LED of the Internet industry has a long way to go, each enterprise on the road difficult to walk this Road, what happens is unknown LED, I wish that every enterprise can find their own rhythm, continue to move forward!

Artbright technology has been on the way to the Internet, the pursuit of quality, continuous innovation, follow the development of the times, believe that art and light technology in the Internet can be better and better!

(editor / Aly）